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Fair Trade Tourism South Africa

BLACK INK
COMMUNICATIONS

MEDIA SERVICES

In today’s market you have the greatest opportunity ever to get your message across to your target audience. The press, radio and television are hungry for stories. If you don’t take advantage of them, you might as well be flushing your marketing dollars down the toilet. Story opportunities are available nearly every day, week and year. And once you’ve got your materials and story points down, it’s easy to take advantage of them.

Our highly effective tourism media training courses have polished up the media skills of hundreds of destination marketers…let us do the same for you.

Our day long group or private training classes will give you plenty of practice tips for getting your message across, learning what will and won’t be of interest to journalists, and how to target your talking points and tools to get the media interested.

 Our media training courses also pay a good deal of attention to your presentation skills. We want to make sure you are getting your message across in person, on camera and on the phone with crystal clarity.

Our customized media training sessions will teach you how to confidently deliver an effective interview, whether you’ve got 15, 30 or 60 seconds. We will make sure you get your point across and give you the best shot of not being misquoted. We will give you a few sure fire tips to make sure you keep your interview on topic, and if you don’t, a few tips to help you regain control.

Through  on camera training, interactive exercises and real-life examples, we will teach you how just a few minutes of focused preparation prior to each interview can virtually guarantee you better results.

All session include a media training workshop, message development and refinement workshop, and media relations techniques and strategy brainstorming session.  Every one will leave the workshop with some great, simple ideas of how to take what they already have and turn them into fun, simple,  and cost-effective media campaigns.

Topics Will Include:

• The basics of an interview
• The best time of year to pitch your ideas
• How to respond to Media Queries
• Pitching the Press (newspaper, magazine, radio, tv)
• Preparing for Press Trips
• Preparing your Press Kit
• Pitching and Contacting the Media
• How to follow up with your press releases and story pitches
• How to merchandise and recycle your publicity
• How to be a valuable news source the media will love
• Editorial Calendars: Your roadmap to publicity schedules
• How to interview with the media
• Practicing and perfecting your pitch
• Answering “What’s New?”
• Planning your press schedule and media targets
• Using photos to help your publicity campaign
• Questions to expect in a crisis.
• How to interview and speak on camera and on radio.
• Camera playback and coaching.

We look forward to working with you!