Margot Black
BLACK INK
(323) 993-7171
BlackInkPr@aol.com

“Success Is In The Bag”

Margot Black created and executed this campaign for client Freda Kunin of FredaLA.com. The campaign succeeded (and continues to) on many levels:

• Created perennial newsworthy topic for client. This is especially important in a world of fashion where trends go hot and cold in a matter of days.

• Generated interest from media outlets that client’s products alone would normally not reach.

• Vast increase in data capture due to public participation.

• Focused clients charity participation into an organic cause aligned with her business.

•  Rewarded clients with value added coupons and encouraged additional sales.

• Organization Black Ink Pr choose (New Economics For Women) as beneficiaries to campaign received (and continues to receive)  hundreds of donated handbags, books and other accessories throughout the year.

• Additional  handbag designers have approached Black Ink Pr to donate their excess merchandise to New Economics For Women.

Fair Trade Tourism

Margot Black aligned client Meredith Hill of Hills of Africa Travel with a pre-existing cause called Fair Trade Tourism.

Both Margot Black and Meredith Hill were eager to participate in socially responsible tourism, especially in third world countries.  Margot Black learned about Fair Trade Tourism while visiting Tswalu in the Khalahair desert in Africa. Impressed with the organization and impassioned by the cause, Margot Black introduced FTTSA to client Hills of Africa. With the guidance of Margot Black, Hills of Africa Travel became the first U.S. Tour operator to offer Fair Trade Tourism Safari’s.

Both Margot Black and Meredith Hill continue to work together to promote Fair Trade Tourism and foster the belief that vacations can feel good for everyone involved.

Parade Design

Parade Design approached Margot Black to write copy for a booklet that serves as a “take away” for brides shopping for engagement rings. Margot created the copy and the campaign that connects with the idea, the emotions and the passion of finding “that perfect love”  with the idea, the emotions and the passion of finding “that perfect ring”.

“Heart’s Desire” Bridal Marketing Campaign

The rules of great jewelry are like the rules of a great love: it must be beautiful, unique,  of extraordinary quality—and ignite our hearts with desire. Like a great love, our jewelry is built to endure through the ages. And, of course, just like any great passion, our jewelry, like your true love, will make your heart sing.

We at Parade have used the inspiration of lifelong partnership to create an enchanting collection that captures all the classic moods of love: romance, passion, intrigue, adoration, dazzle, and excitement.  We know you’ll find the perfect ring to represent your cherished union. From our hearts to yours, we offer designs to tantalize your senses, ignite your soul and bring a constant smile to both giver and the receiver.

We are honored to be a part of your heart’s desire. May your love sparkle like a diamond in the sunlight…..forever.